由法國歐羅維特展覽公司舉辦,並獲香港內衣業聯會全力支持的一年一度內衣業界盛事 —— 「第五屆香港國際時尚內衣泳裝展-原材料-貼牌生產」 (Interfilière Hong Kong – Mode Lingerie) 已於三月卅日及卅一日假香港會議展覽中心舉行,並取得空前成功。

「第五屆香港國際時尚內衣泳裝展-原材料-貼牌生產」是香港內衣業界最大規模的展覽會,為全球內衣專才提供了一個專業且全面的採購平台,展示最優質的內衣產品。今年,展覽會吸引了一百七十個來自全球各地的參展商參展,其中31%來自香港、29%來自中國,亞洲21%,餘下的19%來自世界其他地區。眾多的供應商中,展示布料的佔39%、配飾佔26%、蕾絲佔17%、刺繡則有10%。

作為內衣和泳裝業界領先的採購平台,「第五屆香港國際時尚內衣泳裝展-原材料-貼牌生產」旨在匯集業界的領導者及關鍵人士,互相交流,拓展商機。本屆展覽共吸引了超過三千五百名訪客參觀,足以證明「香港國際時尚內衣泳裝展-原材料-貼牌生產」是內衣業界不可錯過的重要盛事。今年的訪客有80%來自亞洲,當中台灣的訪客錄得顯著增長。日本雖然備受地震影響,其訪客人數亦見增長。

今年,首十個到訪人次最多的國家及地區依次為香港、中國內地、台灣、韓國、泰國、美國、法國、日本、印尼以及英國。由此證明歐羅維特展覽公司運用了有效和成功的策略,得以在香港舉辦是次展覽,同時確認香港作為一個主要的內衣及泳裝採購中心的地位。

展覽期間舉辦了多場業內行情研討會及講座:變革中的中國塑身內衣市場場內展出一系列與香港理工大學及領先的纖維及成衣製造商合作,以Mad Women為題的內衣設計

大會在內衣展期間更特別舉辦了多場業內行情研討會及講座,讓參展商及買家等業內人士掌握二零一二年春夏季的最新消息,以保持敏銳的市場觸覺。其中二零一二至二零一三年「潮流趨勢預測」講座 (僅接待受邀請人士) 特別為精選的買家及參展商介紹內衣的流行趨勢。今年「香港國際時尚內衣泳裝展-原材料-貼牌生產」亦首次舉辦了「Forum Live」,邀請嘉賓及參展商出席,在一個輕鬆、舒適的環境下,對內衣界一些熱門話題,如塑身內衣的革命、全新蕾絲世代、壓抑與舒適等展開討論。參加者反應熱烈,紛紛踴躍發言,從全新角度討論業界的熱門話題。兩場「Forum Live」都座無虛席,會後參加者均一致對「Forum Live」給予高度評價。

今年「香港國際時尚內衣泳裝展-原材料-貼牌生產」與香港理工大學及領先的纖維及成衣製造商(Ace Style, Bischoff, Bogart, Boseli, Brunet, Chanty, Embryform, Eurojersey, Iluna, Macpi, Made by Niki, Tianhai, Triumph)合作,以得獎的美國電視連續劇Mad Men為靈感,展出了一系列以The Spirit of Mad Women為題的內衣設計,突出五、六十年代時裝潮流——高聳的胸部和纖細的腰肢。Mad Women是性感且充滿自信的,混身散發魅力與神秘感。以此為主題的內衣設計並非以精細的復古剪裁為主,反而傾向於二、三十年代的高級時裝,Aubrey Beardsley及Gruau的插圖,氛圍着重裝飾性及感官上的愉悅。The Spirit of Mad Women這項合作主要為提昇參加單位的創意及革新。展出的內衣全為原創型作品,設計奢華誘惑,顯出參加者的精湛工藝,同時展示了如何運用全新物料,將創新意念轉化成為誘人的內衣設計。

參展的香港理工大學同學與模特兒合照

模特兒於雞尾酒會上演繹由香港理工大學及領先的纖維及成衣製造商合作設計的作品

———————————————————————————

Opening Ceremony: Eye-dotting ceremony (From left to right): Ms. Winnie Yu-Associate Professor of the Institute of Textiles and Clothing of Hong Kong Polytechnic University, Mr. Kenneth Wong-Chairman of the Hong Kong Intimate Apparel Industries’ Association, Ms. Marie-Laure Bellon-Homps-CEO of Eurovet, Ms. Marie-Dominique de Fondaummiere- representative of Eurovet

Organized by Eurovet, the world’s leading lingerie and beachwear trade show organizer and supported by the Hong Kong Intimate Apparel Industries’ Association (HKIAIA), the fifth Interfilière Hong Kong – Mode Lingerie which was held from March 30-31, 2011 for two days at the Hong Kong Convention and Exhibition Centre, ended with successful and promising results.

The fifth Interfilière Hong Kong – Mode Lingerie provided the best sourcing worldwide platform for professionals specialize in different lingerie aspects with the highest quality. This year there were 39% of supplier showcasing fabrics, 26% accessories, 17% laces and 10% embroideries for lingerie and beachwear. There were 170 international exhibitors participating in this largest lingerie show in the industry in Hong Kong. Among these 170 exhibitors, 31% came from Hong Kong, 29% from China, 21% from Asia and 19% from all around the world.

The Interfilière Hong Kong – Mode Lingerie, the leading sourcing platform for intimates and beachwear, aimed at gathering the leaders and international players of this industry. Over 3,500 attendees made this show a not to be missed event with 80% visitors from Asia. Among these 80% of Asian visitors, Taiwan had recorded an increase. Despite the catastrophic earthquake, Japan had also shown an increase in visitors.

The attendance of the intimate apparel industry was of the best quality with more than 50% of the attendees who were CEOs, heads of purchasing or buying department as well as designers. Representatives from major intimate apparel groups and brands had participated to the event: Abercrombie & Fitch, Ace Style Intimate Apparel, American Eagle Outfitters, Bogart Lingerie, Chantal Thomass, Chatasia, Charmante, Crystal Martin, Despier Vietnam, Easy Shop, Embry, Esoniee, Hanes, Hop Lun, JC Penny, Kiabi, La Senza, Lane Bryant, Lindex, Marks & Spencer, Mast, Milavista JSC, Pacific Brands, Simone Perele, Spanx, Sweneo, Wacoal, Top Form Brassiere, Triumph, Vanity Fair, Victoria’s Secret, Wonderful Entreprises and many more. It was proven that not only was this show a major international sourcing event for visitors, but it had also offered an excellent opportunity for exhibitors and visitors for networking where they could look for news clients and identify prosperous markets. Coming to this trade fair is the only way of seeing that many quality suppliers at once which is completely impossible otherwise.

Trade Show

由法國歐羅維特展覽公司舉辦,並獲香港內衣業聯會全力支持的一年一度內衣業界盛事 —— 「第五屆香港國際時尚內衣泳裝展-原材料-貼牌生產」 (Interfilière Hong Kong – Mode Lingerie) 已於三月卅日及卅一日假香港會議展覽中心舉行,並取得空前成功。

「第五屆香港國際時尚內衣泳裝展-原材料-貼牌生產」是香港內衣業界最大規模的展覽會,為全球內衣專才提供了一個專業且全面的採購平台,展示最優質的內衣產品。今年,展覽會吸引了一百七十個來自全球各地的參展商參展,其中31%來自香港、29%來自中國,亞洲21%,餘下的19%來自世界其他地區。眾多的供應商中,展示布料的佔39%、配飾佔26%、蕾絲佔17%、刺繡則有10%。

作為內衣和泳裝業界領先的採購平台,「第五屆香港國際時尚內衣泳裝展-原材料-貼牌生產」旨在匯集業界的領導者及關鍵人士,互相交流,拓展商機。本屆展覽共吸引了超過三千五百名訪客參觀,足以證明「香港國際時尚內衣泳裝展-原材料-貼牌生產」是內衣業界不可錯過的重要盛事。今年的訪客有80%來自亞洲,當中台灣的訪客錄得顯著增長。日本雖然備受地震影響,其訪客人數亦見增長。

今年,首十個到訪人次最多的國家及地區依次為香港、中國內地、台灣、韓國、泰國、美國、法國、日本、印尼以及英國。由此證明歐羅維特展覽公司運用了有效和成功的策略,得以在香港舉辦是次展覽,同時確認香港作為一個主要的內衣及泳裝採購中心的地位。

展覽期間舉辦了多場業內行情研討會及講座:變革中的中國塑身內衣市場場內展出一系列與香港理工大學及領先的纖維及成衣製造商合作,以Mad Women為題的內衣設計

大會在內衣展期間更特別舉辦了多場業內行情研討會及講座,讓參展商及買家等業內人士掌握二零一二年春夏季的最新消息,以保持敏銳的市場觸覺。其中二零一二至二零一三年「潮流趨勢預測」講座 (僅接待受邀請人士) 特別為精選的買家及參展商介紹內衣的流行趨勢。今年「香港國際時尚內衣泳裝展-原材料-貼牌生產」亦首次舉辦了「Forum Live」,邀請嘉賓及參展商出席,在一個輕鬆、舒適的環境下,對內衣界一些熱門話題,如塑身內衣的革命、全新蕾絲世代、壓抑與舒適等展開討論。參加者反應熱烈,紛紛踴躍發言,從全新角度討論業界的熱門話題。兩場「Forum Live」都座無虛席,會後參加者均一致對「Forum Live」給予高度評價。

今年「香港國際時尚內衣泳裝展-原材料-貼牌生產」與香港理工大學及領先的纖維及成衣製造商(Ace Style, Bischoff, Bogart, Boseli, Brunet, Chanty, Embryform, Eurojersey, Iluna, Macpi, Made by Niki, Tianhai, Triumph)合作,以得獎的美國電視連續劇Mad Men為靈感,展出了一系列以The Spirit of Mad Women為題的內衣設計,突出五、六十年代時裝潮流——高聳的胸部和纖細的腰肢。Mad Women是性感且充滿自信的,混身散發魅力與神秘感。以此為主題的內衣設計並非以精細的復古剪裁為主,反而傾向於二、三十年代的高級時裝,Aubrey Beardsley及Gruau的插圖,氛圍着重裝飾性及感官上的愉悅。The Spirit of Mad Women這項合作主要為提昇參加單位的創意及革新。展出的內衣全為原創型作品,設計奢華誘惑,顯出參加者的精湛工藝,同時展示了如何運用全新物料,將創新意念轉化成為誘人的內衣設計。

參展的香港理工大學同學與模特兒合照

模特兒於雞尾酒會上演繹由香港理工大學及領先的纖維及成衣製造商合作設計的作品

———————————————————————————

Opening Ceremony: Eye-dotting ceremony (From left to right): Ms. Winnie Yu-Associate Professor of the Institute of Textiles and Clothing of Hong Kong Polytechnic University, Mr. Kenneth Wong-Chairman of the Hong Kong Intimate Apparel Industries’ Association, Ms. Marie-Laure Bellon-Homps-CEO of Eurovet, Ms. Marie-Dominique de Fondaummiere- representative of Eurovet

Organized by Eurovet, the world’s leading lingerie and beachwear trade show organizer and supported by the Hong Kong Intimate Apparel Industries’ Association (HKIAIA), the fifth Interfilière Hong Kong – Mode Lingerie which was held from March 30-31, 2011 for two days at the Hong Kong Convention and Exhibition Centre, ended with successful and promising results.

The fifth Interfilière Hong Kong – Mode Lingerie provided the best sourcing worldwide platform for professionals specialize in different lingerie aspects with the highest quality. This year there were 39% of supplier showcasing fabrics, 26% accessories, 17% laces and 10% embroideries for lingerie and beachwear. There were 170 international exhibitors participating in this largest lingerie show in the industry in Hong Kong. Among these 170 exhibitors, 31% came from Hong Kong, 29% from China, 21% from Asia and 19% from all around the world.

The Interfilière Hong Kong – Mode Lingerie, the leading sourcing platform for intimates and beachwear, aimed at gathering the leaders and international players of this industry. Over 3,500 attendees made this show a not to be missed event with 80% visitors from Asia. Among these 80% of Asian visitors, Taiwan had recorded an increase. Despite the catastrophic earthquake, Japan had also shown an increase in visitors.

The attendance of the intimate apparel industry was of the best quality with more than 50% of the attendees who were CEOs, heads of purchasing or buying department as well as designers. Representatives from major intimate apparel groups and brands had participated to the event: Abercrombie & Fitch, Ace Style Intimate Apparel, American Eagle Outfitters, Bogart Lingerie, Chantal Thomass, Chatasia, Charmante, Crystal Martin, Despier Vietnam, Easy Shop, Embry, Esoniee, Hanes, Hop Lun, JC Penny, Kiabi, La Senza, Lane Bryant, Lindex, Marks & Spencer, Mast, Milavista JSC, Pacific Brands, Simone Perele, Spanx, Sweneo, Wacoal, Top Form Brassiere, Triumph, Vanity Fair, Victoria’s Secret, Wonderful Entreprises and many more. It was proven that not only was this show a major international sourcing event for visitors, but it had also offered an excellent opportunity for exhibitors and visitors for networking where they could look for news clients and identify prosperous markets. Coming to this trade fair is the only way of seeing that many quality suppliers at once which is completely impossible otherwise.

Trade Show

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